Jonah Freeman & Justin Lowe: Floating Chain (High-Res Toni)

Fine Art Frameworks worked with Jonah and Justin on a unique framing technique for this show at Marlborough Chelsea, NY.

The first words that came to mind while viewing this exhibition by Jonah Freeman and Justin Lowe are trippy and psychedelic, but it’s much more than that. The installation is fractured – more like a movie set than a gallery exhibition – with each room having a completely different mood and vibe, like chapters of a book. The main feature is the film called “The Floating Chain”, inspired by a breakfast cereal commercial. The exhibition spirals out from there in a maze-like fashion and includes mirrored passageways that bridge one room to the next, a 1960s-style carpeted, wood-paneled lounge, and sections that feel like waiting rooms or gifts shops. Additionally there are holes cut into the gallery walls that make you feel like you are in a space you should not be in, as if you were barging in on someone’s back office. A few areas are more traditional, containing beautiful paintings and objects (a money cat, a plastic bottle) meticulously covered in black and white rice.

The press release indicates that Freeman and Lowe were largely inspired by an Italian architectural collective, Superstudio, from the 1960s and 70s. This show is far more intellectual than mere eye-candy in a fun house. There is much room for contemplation.